It is very important for an entrepreneur to know how to attract customers to buy their product or service, especially small business owner that doesn’t have professional salesman or marketing team, and still want to attract or increase their current customers base.
If you want to grow your customer base as a small business owner, this blog post is for you, make sure you read to the end.
Methods Of Growing Your Customer Base As An Entrepreneur
Keep Up And Maintain Excellent Customer Support
Before you started thinking of increasing or growing your customer base as an entrepreneur, make sure you maintain an excellent customer support or service for your current customers, it is very important to do this, so that you won’t lose them to your competitior in the market.
Always treat your customers like a king, respect them and take appropriate action when it is needed, you will make them happy by doing this, and they will give positive review about your product or service to their friends and family and then your customer will increase even without advertisement.
Advertisement is one of major things that helps to grow any business within short time, advertise your product and service on TV, billboard, radio, social media and other advertisement platforms.
It is very important to know what your customers need exactly, ask important questions about your product or service, their response will help your to know what they really want from your product or service.
Customer Reviews And Testimony
Good customer reviews will attract people to buy your product or service, ask for review from your customers, you shoul add these reviews to your business website, social media pages and other places where the general public can see it clearly.
Increase Product Quality
Everyone love quality and valuable product or service, make sure you offer the best service for your current customers, they will refer their friends and family to buy your product or service.
Yes, you can repackage your product or service to attract new customers, and also to keep old customers. Introduce new product packs or dimension, even if it is the same product, add more value to your product or service.
Understand What Motivates Your Customers To Buy
Most entrepreneur don’t know exactly what motivate people to buy their product or service, you need to invest your money and time to research about what motivate the people buy your competitor’s product or service over your own. You need to know your customer’s problem, fear, challenges, mindset and other, then solve their problem through your product or service.
The main drive of any entrepreneur is to solve the general public’s problem, make sure they your product or service is solving your customer’s problem.
Regular give away can also increase customer base, you should engage in either weekly or monthly give away of your product or service, if your business don’t have a website or social media accounts, you need to create one, so that you can do the give away on your business website or social media page.